Thomas McKeever // Creative Strategist
Agent X // TBS
TNT needed to get eyeballs on their new action-spy show Agent X, so they came to us to help them accomplish that epic undertaking. After all, starting a fanbase from nothing isn't the easiest thing to pull off.
Utilizing Talent
In the lead up to the season one premiere we were able to acquire over 25,000 fans on Facebook, Twitter and Instagram.
The attack was two-fold: attract fans using the show's star power and cinematography, then keep them engaged all season with original content that dove deeper into the show, featuring everything from spy gadgets to fight science.
Fight Science
To speak to potential audiences, we were able to DJ compelling scenes from the show to tell more relevant stories that would start conversations and spark interest in the premiere.
The Weapons Closet
To draw in fans of movies with similar storylines, we developed Bond-like content that gave fans a look at the different gadgets used by the shows protagonist.
CW // Jess Druck
Video Editor // Wyatt Conlon