What's The Line?

@WhatsTheLine // DraftKings Sportsbook

DraftKings was looking for a way to connect their live odds API with the massive sports betting audience on Twitter. We created a dynamic account that delivered market insights and real-time odds to give #GambingTwitter the edge they're constantly looking for.

Every week, NFL fans use matchup hashtags to research and discuss the games they're most interested in. We created a tool that allowed anyone to to ask "what's the line?" for any matchup and get the answer immediately.

Inspired by the ways users interact with the platform's most popular bots like @SaveVidBot and @ThreadReaderApp, we made it possible for users to access @WhatTheLine directly in the replies of any public Tweet.

Invaluable Insights

@WhatsTheLine's value went beyond live odds. The handle used its access to the DraftKings API to publish insightful market trends such as public money movement, game and prop bet popularity, and notable line moment.