F9: Speed Scroll Challenge

For the theatrical release of F9, we partnered with Universal Pictures to give fans the thrill of racing with this first-to-market in-feed Twitter experience. The challenge was a time-based activation that tested users’ speed as they blazed through an obstacle-laden Twitter thread inspired by a heart-pounding action sequence from F9. The innovative approach with personalized results saw over +41k, fans playing and replaying the activity over and over again to improve their times.