Thomas McKeever // Creative Strategist
McQueen // Bleeker Street
For the release of the raw and emotional McQueen documentary, we partnered with Bleecker Street to create premium content pieces that mirrored his aesthetic and painted an authentic portrait of his life — both on and off the runway — for new and current fanbases. Through breathtaking carousels, mesmerizing videos, countdown and accolade cards, and thoughtful community management, we celebrated his definition of beauty and its profound influence on the world.
Flourishing Decay
Death and nature fascinated McQueen in every aspect of his career. Paired with notable quotes, we featured powerful close-ups of these sources of inspiration as they morphed into patterns on his most famous designs.
The Stages of McQueen
To give audiences a glimpse into the various stages of Lee Alexander McQueen’s fashion career, these visually striking carousels spotlighted iconic shots from his most famous (and infamous) runway shows. As fans explored the album, they also revealed the unsettling evolution of his designs.
Countdowns
We drove anticipation for the film as the premiere date approached with a stylish take on countdown cards, using one of McQueen’s most beloved icon — skulls.
CW // Russell Der
Community Management
Audiences were in awe of the film and passionate to share how Lee Alexander McQueen impacted their lives. Through strategic social listening, we engaged with new and existing fans in our community with thought-provoking polls, custom reactive messages, poignant quotes, and expressive GIFs.
Accolades
As critics raved and the film received a “Certified Fresh” seal, we featured the prestigious accolades against the backdrop of McQueen’s most evocative and dramatic runway shows.