Red Table Talk | thomasmac

Red Table Talk // Facebook Watch

Facebook Watch teamed up with Jada Pinkett Smith and her family to launch one of the platform's first shows,
Red Table Talk. The show was designed to "table" important conversations to be discussed by three women from three different generations. Working closely with the Facebook team, we were able to grow an audience from scratch, and keep them engaged throughout the season by inviting them to participate in conversations inspired by the show.

Case Study

Introduction Video

This was a sponsored video used to create awareness for the show. The piece is comprised of show content as well as
custom content shot by our production team.

Countdown Videos

We used the classic content series to create bite-size sizzle reels introducing each host.like.

Supporting Content

Now that we had people talking, we needed to invite them into the conversation. We created a range of assets from custom videos, to polling units with hard hitting questions to keep fans engaged between episodes.

Web Banners

Custom web banners that showed the trailer were designed for strategic placement across other media platforms.

CW // Russell Der