Thomas McKeever // Creative Strategist
The Detour // TBS
When TBS made the switch from syndicated shows, to original scripted content, they tasked us with helping to introduce their devastatingly hilarious comedy "The Detour" to the world.
Gifted with the creative mind of ex-Daily Show correspondent Jason Jones, we created a series of dynamic video content that leveraged the most impactful (and our favorite) moments from the show.
Rethinking Quote Cards
These type renditions helped put a fresh spin on a familiar execution by using kinetic typography in our quote cards, further adding to the shows originality in the social space.
Motivational Posters
We brought the show's short-fallen motivational theme to life by hand-picking some of our favorite moments from the season and creating hilariously disappointing motivational posters from them.
Paid Content
To make sure that we kept the excitement up, and continue to push the limits, we created a series of paid carousal ads that drove people to stream episodes. A bit raunchy, but also sweet (ish) we were able to drum up a lot of social chatter.
...and in the end, some things were just downright raunchy.
Sr. CW // Russel Der