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The Royals // E! Entertainment

We worked with E! Entertainment to promote the launch of their first originally scripted show, The Royals.

The Royal Hangover

Snapchat Show

In 2015, Snapchat was just starting to emerge as a contender in the social media spectrum. Its user base fit our demo perfectly and a new feature called Stories was just starting to take off.

We saw this as the perfect opportunity. We pitched E! a post-episode recap show called The Royal Hangover. The show would provide episodic highlights and added value content that fans couldn't get anywhere else. This of course was all done in the raunchy, drug induced tone inspired by the show.

 

We got a bit of press too

Assoc. CD // Greg Schneider

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